Thursday, November 30, 2017

Retro Toy Chest: Remember Midge, Barbie's pal? (1963)

In 1963, Mattel decided to expand Barbie's circle of friends by introducing Midge (not to be confused with Big Moose's gal from Archie Comics), who would ultimately get a boyfriend of her own in Alan, but in this introductory ad, Midge is happy, it seems, being the 3rd wheel with Barbie & Ken.

Hanna-Barbera's grand dame of voices, Janet Waldo, narrates.

I don't think Midge & Alan lasted too long, because they didn't appear in ads for the Barbie line during the 70's & 80's and beyond.


Silverstar said...

Midge has recently resurfaced in the Barbie web series Barbie: Life in the Dreamhouse, debuting in the episode "A Smidge of Midge". Introduced as "Barbie's old friend from Minnesota", Midge first shows up still sporting 60's era hair and clothes, and still in black-and-white!

hobbyfan said...

Hmmm, so maybe Mattel plans on putting Midge back on the market.