When Woody Woodpecker made his network debut in 1957, Kellogg's was his sponsor for ABC. However, the series was cancelled after 1 year, and Walter Lantz & Universal opted for a syndication deal that lasted for several years before Woody returned to Saturday morning television.
In 1967, Kellogg's called on Woody again, this time to do a brand new spot for Rice Krispies, which Woody (Grace Stafford Lantz) had sung the praises of 10 years earlier. This time, Woody teaches a valuable lesson to nephew Knothead (June Foray) in out-conning Buzz Buzzard (Dallas McKennon, Daniel Boone).
Five years later, as Lantz's studio was closing down, Kellogg's asked for Woody again, this time for Sugar Pops (now Corn Pops). We'll serve that one up another time.