We all know that Filmation's adaptation of The Archies took off like a runaway rocket in 1968. General Foods, then the parent of Post Cereals, picked up a license to produce Archie-related toys as inserts in some of their cereals. They also had cardboard 45's on the backs of Honey Comb, Alpha-Bits, and, later, Super Sugar Crisp.
Let's check out the toys.
Dig the mod fashions, although Veronica accessorizing her red dress with gold polka dot tights suggests a fashion mistake.