Remember Start? It was an orange flavored breakfast drink which debuted in the 60's, but was gone within a few years. General Foods, apparently, felt the need to create a companion for the more well known Tang, another orange flavored breakfast drink, and launched Start around 1967. The company then contracted with King Features Syndicate to license Popeye (Jack Mercer) to promote the product.
When you consider that General Foods also made Kool-Aid, it seemed they really were hot for orange drinks. They expanded Tang to market it in other flavors, while Start went the way of a lot of failed products, into obscurity. Today, Mondelez International owns the rights to Tang and either Mondelez or Kraft owns Kool-Aid. Start? Nah, it's finished.